ProductionsMorgan Evans / Diesel Swap
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PRODUCTION BOOK / OCTOBER 2026

Content shoot overview

One truck. One week. The whole production in one place.

Planning reference
Morgan Evans’ patina GMC squarebody truck in Cocoa, Florida
HOT SHOT’S SECRET × MORGAN EVANS

SQUAREBODYDIESEL SWAP.

October 11–17, 2026 Cocoa, Florida
PRODUCTION WINDOW
7 daysOctober 11–17
ON-SITE CREW
5 peopleStaggered arrivals & handoff
DELIVERABLES
4 formatsOrganic, paid & social
THE DESTINATION
SEMASquarebody diesel swap

The week at a glance

Sun11Arrivals & setupCrew arrivals
Mon12Tear down & kickoffChad · Jake · Stanford
Tue13Assembly & promoChad · Jake · Stanford
Thu15Systems & exhaustLuke · Annie · Stanford
Fri16First fire & final interviewLuke · Annie
Sat17Rollers & wrapLuke · Annie

What we’re making

04 deliverables
01
Longform organic

Squarebody Diesel Swap for SEMA

02
Shortform organic

Gas vs. Diesel Pros / Cons

03
Digital ads

Diesel Extreme · EDT · Stiction Eliminator

04
Social organic

Build moments · product lifestyle · truck afters

The truck. The story.

Rear three-quarter view of the GMC squarebodyHigh Sierra badge and polished front wheel

Original patina. A new chapter under the hood.

Source details to confirm

Dates, Tuesday sunrise / setup and return-flight confirmations conflict in the source documents.

Location gallery